Dynamics of Clinician Engagement - Virtual

As strong connectors, clinicians can be some of healthcare philanthropy’s most powerful partners, but meaningful engagement requires trust, credibility, and a shared understanding of how philanthropy can advance patient care.

In Dynamics of Clinician Engagement, you’ll learn practical, field-tested strategies for building strong partnerships with clinicians and creating a more effective referral-based philanthropy strategy. Explore the clinician mindset, strengthen your ability to communicate the value of philanthropy, and develop approaches that make engagement easier and more meaningful for both clinicians and development professionals.

This virtual workshop combines proven practices, real-world examples, peer discussion, and hands-on application. You’ll leave with practical tools and strategies you can immediately apply to strengthen clinician relationships, generate philanthropic referrals, and advance grateful patient and major gift fundraising at your organization.

What You Will Learn

During this immersive, interactive workshop, you’ll learn how to: 

• Understand the clinician mindset and communicate in ways that resonate with clinical partners
• Build trust and credibility so clinicians see development professionals as valued partners in advancing patient care
• Leverage clinician relationships and insights to identify and advance philanthropic opportunities
• Navigate competing priorities across clinicians, donors, hospital leadership, and philanthropy
• Structure productive clinician meetings that are focused, purposeful, and easy for busy clinicians to engage in
• Build a sustainable culture of clinician-philanthropy partnership that extends beyond individual relationships
  
  

What You Will Get

This experience is carefully designed to to move beyond theory, providing practical tools, real-world insights, and dedicated time to apply what you learn.

Tools & Processes

• A practical workbook and templates you can use during the workshop and with your team afterward
• The Clinician Engagement Continuum, a framework for assessing clinician relationships and identifying opportunities to deepen engagement
• Approaches and processes you can adapt to strengthen clinician referrals and grateful patient philanthropy

Real-World Practice & Inspiration

• Examples of clinician champions and the philanthropic impact they can help make possible
• Role-playing exercises to practice and refine conversations with clinicians
• Facilitator coaching grounded in field tested, donor-centric practice 

Focused Time & Peer Learning

• Breakout discussions with peers facing similar clinician engagement scenarios 
• Dedicated time to apply workshop concepts to your organization’s goals and opportunities
• Connections with development professionals committed to strengthening the role of philanthropy in healthcare
  
  

While workshop content is designed to address healthcare practices and privacy requirements such as HIPAA, PIPEDA, GDPR, it is recommended that you consult your organization's compliance policies and any applicable provincial or other government requirements.

Held in partnership with Sunnybrook Foundation.

**If you would like to register but need to pay later please reach out to AR-Publics@hcg.com.

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